Increase ROI and engagement on sponsored video produced by Quicken Loans to support their on-going sponsorship of NASCAR through its Quicken Racing campaign.
Create compelling and timely content campaign to embed video within and refresh with a news angle that resonated with target consumers; Do a powerful content push to third party website newsfeeds. Create an engaging call to action including video views. MC used Facebook as the content hub to generate shares, engagement and likes as well as the desired video views.
Within a 2-week period, MC generated more than 99 million impressions and 78,879 clicks through to view both the Quicken Loans Racing Facebook Fan Zone content as well the YouTube video. The YouTube video views increased from 51 views to 6,037 views.