Illy

Social Media Marketing, Digital PR, Analytics

Illy

Challenge:
Manage the social media conversation; use social media to amplify brand events

Solution:
Movable Content used brand events to initiate real-time social media to engage the illy community.  We initiated daily engagement through compelling content; engaged blogger community to showcase brand equity and grow community

Result:
Grew illy community by 20K Facebook friends in 4 months bringing their total community to over 85K;   Created a dynamic CRM function for brand using social media and Twitter;  Increased brand engagement by more than 600%