Dow Solar

Content Creation, Interactive Technology

Dow Solar

Challenge:
Dow Solar asked us to create an interactive series of digital ads to promote its POWERHOUSE line of solar panels for the initial launch and geo-targeted roll-out to California, Texas and Colorado.

Solution:
Movable Content’s designed the first-ever Google Earth address API-enabled banners to allow users to see their own roofs and add Dow Solar shingles virtually via their computer cursor.

Result:
The Google Earth shingle display ad helped Dow in new consumer acquisition, provided an interactive sales tool for distributors and helped bolster sales leads of actively solar-curious homeowners.  Currently extending program to facebook API as well as expanding sales force usage of technology to help educate on the ease-of-installation, annual cost benefits, and environmental leadership of Dow Solar products.