Prior to joining the Movable Content team, Sherrell worked on public relations campaigns for Sixx Design, Stephen Burks, Kushy Foot, The Newark Symphony Hall and Capezio, as well as serving as director of marketing for the Norma Kamali Wellness Cafe, bringing an eclectic understanding of how to market a diverse array of products and services.
In 2007, Sherrell was promoted from marketing intern to public relations consultant at news organization Women’s eNews for their 2008 “21 Leaders for the 21st Century” awards gala. Within a four week time frame, she helped garner the attention of major news and consumer publications, exposing the ceremony to over 5 million readers. The following year, Sherrell was asked to manage the public relations campaign for the 2009 ceremony.
Sherrell holds a B.S. in International Trade and Marketing for the Fashion Industries and an A.A. in Advertising and Marketing Communications from the Fashion Institute of Technology in New York City. You can follow Sherrell on Twitter @organicvixen and read her blog, Organic Beauty Vixen.