Ask any digital marketer or SEO expert what drives success in internet search and client acquisition, and the answer is unanimous — Content is King. But managing a strategic content platform is no easy task. It requires a consistent flow of quality information. That’s where we come in. We help brands design their content strategy, establish their brand voice and manage all content creation and social media activation. Our focus is simple — we create high quality content delivered consistently across multiple social media platforms, produced in partnership with our clients.
Social Media Marketing is the engine that makes great content move. Sharing is the new word-of-mouth. But not all social media platforms are the same, and not all are necessary for success. We identify the relevant social media sites and platforms that best suit your brand and manage them with consistency and efficiency on your behalf.
Just because you create great content does not guarantee it will be seen. But applying the principles of SEO to every piece of content you produce and pushing it out to your target consumer will. We are meticulous about optimizing each piece of content we create so it is seen, heard and shared.
We believe in the power of blogs. In fact we’ll go as far as to say that your blog should be the center of your online marketing universe. Period.
But not all content needs to be created from scratch to effectively sell your brand. Creating an interesting hub of content can involve a combination of creation and curation — the art of selecting relevant content that supports your point of view. This encourages link-building and provides a wider range of content for your consumers to engage with.
Content comes in all forms — blogs, video, webinars, photos, and so much more. Your content is limited only by the vision driving it. We think it’s limitless.
Is your website optimized for SEO? If you do not know, chances are the answer is NO. Problem is, that means your website traffic is not optimized and neither is your brand. The goal of any content strategy is to drive traffic to your website. If your website is not optimized, your conversion rates are compromised.
It’s critical to any intelligent and effective digital strategy to build great linking relationships – and that is at the core of our digital PR strategy for every client. We find the best blogs, the best online news outlets and the best online partners for your brand and your content so that you can expand beyond your website.
Do you know where your traffic is coming from? Do your links deliver? And exactly what are visitors looking at when they visit your site and how long are they staying? The answers to these questions are essential to create a user experience that benefits everyone involved.