Top 4 Ways to Use Images for Your Brand

July 6, 2012 by Sherrell Dorsey

If a picture is worth a thousand words, then the right image strategically shared across Twitter, Facebook and Pinterest should be infinitely valued. While the immortal nature of brand messaging adds value to the world of online content, brands must use effective images when developing on-target messages and successfully branding their social networks to engage, communicate and spark discussion.

The Rules of Posting Photos

  1. Be relevant–Understanding what people are talking about on Pinterest’s RIGHT NOW will give direction to a social media marketing strategy that seeks to stay relevant.
  1. Be personal–Brands with personality are transparent, giving followers and fans a behind-the-scenes look at their place, people and passions. Schedule images in advance (via Hootsuite, soon to be available on Facebook), showcase your Instagram pictures of new products, and develop engaging captions to spark interest.
  1. Be searchable–Use “alternate text” to make your brand images instantly recognizable. Simply add alt="this is your alt text" to your image tag to help Google robots easily find your images and drive traffic to your site.
  1. Be conversational–Ask for feedback, opinions and advice. Use your images to understand how your audience perceives you, then garner the information to develop new strategies that give them more of what they want.

Further reading from our favorite blogs:

How to Optimize Images for Better Search Engine Rankings

26 Tips for Using Images to Engage Fans and Followers


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