Ain’t? Lolz? The Importance of Proper Grammar in Content Marketing
While it may be acceptable to use online and text lingo or acronyms in your blog posts, ensuring that you’re using them correctly is vital to your post’s success. And overuse might leave your reader asking OMG WTF? Conversely, good grammar never goes out of style.
1. Proper grammar and correct spelling = credibility
You wouldn’t send in a resume or cover letter littered with misspellings and improper grammar because the hiring manager would immediately dismiss your application regardless of your qualifications. Why? Because your errors show that you are either a poor communicator or simply careless. While these qualities may not be true, these errors speak louder than what is stated.
In the same way, any piece of content that represents you, your brand and business should be held to the same high standard. Otherwise, you risk losing your credibility and trust of your readers. Avoid giving your readers any reason to doubt your expertise by ensuring you publish content with proper grammar, at the very least.
2. Make it easy
Have you ever tried to decipher misspellings and run-on sentences? When content is littered with incorrect grammar, it is hard to distinguish the message. Don’t fall into this category. Make it easy for your readers to understand your message. It should be direct and clear.
3. Get the tone right
Using proper grammar and spell checking do not mean every piece of content your business publishes needs to read like a research paper. A more casual tone and informal writing are popular in content marketing, but that doesn’t mean you can’t change up the tone depending on the content, its channel and audience. On social media, email newsletters and in blog posts, your tone may be more informal. Keep in mind that an informal tone doesn’t mean you get to be more lenient and bend grammar rules.
4. Mainstreaming is Critical for understanding
Let’s be honest here, it takes most people almost a year of seeing a new acronym before it really sinks in and takes on universal meaning. LOL, OMG, LMK, ICYMI, BTW, are all commonly understood — when venturing into this territory of shortcutting sentences — make sure your audience is in the know, or your message will be tossed into the “I can’t understand this BS” Bin. Another word of advice — use this technique gently and for effect, never to communicate a critical product message.
What grammar mistakes have you caught and corrected on your own content or others?